To strategize, you must first dream. You must be prepared to go where your logical mind says you can’t, and, once you have, where your heart begs to stay. You must identify a brighter, stronger, clearer, competitively different tomorrow, and you must be prepared to brave the cynics to state what people secretly want to hear. To do that, you need to know where that tomorrow needs to be – even before they do. read the full story at Branding Strategy Insider | Every Brand Must Dream And Inspire#.VUsjJonwDIU#.VUsjJonwDIU.